AdPack2 will offer a set of internationalisation services, such as international missions, ambassador services, market intelligence, support in establishing collaboration with counterparts in third countries, etc. In order to ensure that AdPack2 SME members can exploit the full potential of these services, the partnership will prepare the SMEs (specially the most committed ones).

This would be done through the implementation of a training programme including aspects such as opportunities of the smart packaging sector in the target country, barriers, requirements and support measures for trade in the target country, business culture in the target country, support in the preparation of business meetings, or support on how to negotiate and sign a cooperation agreement.